Processes, Processes, Processes. As the great philosopher Aristotle once proclaimed, "a great sales organization can't function without the right processes." And that's what Cynthia brings to Industry Dive: a structure to the madness, both in sales and philosophical approach.
Cynthia spends her time developing processes that allow Industry Dive's sales team to do what they do best: sell marketing campaigns that deliver amazing results to our clients. Whether that entails navigating the sometimes murky waters of Salesforce or preaching minimalism as the path to nirvana, you can be sure of one thing: she's here to makes sales' problems disappear.