Promoted Story

Promoted stories, also known as sponsored articles, are great top-of-funnel marketing tools that reflect the same content, style and design of our editorial publications. They are typically 500-750 words and they seek to inform, teach or entertain our audience. To work effectively, promoted stories must connect with our audience in a reader-centric way.

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  • Mobile-friendly — Looks great on all devices so your impact is maximized
  • Multiple Touch Points — Multi-product exposure increases views and reach
  • Thought Leadership — Content marketing positions your company as a leader
  • Visually Attractive — Get more clicks and attention from readers


  • Package of three promoted stories with email, social, mobile, and web syndication to the Dive community
  • Achieve “effective frequency” by getting your message in front of potential customers multiple times through multiple channels including our daily newsletter and mobile app
  • Tap in to 15-25% open rates + pass along readership and receive the SEO benefits of your content living permanently on the Dive site
  • Optional Upgrade: Dive will work with you to develop topics of your choice and write them in the voice and style of your brand

Interested in working with our team?

We'd love to talk to you about your custom content needs.

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