Craft Cocktails & Conversation
Join us at a working distillery to mingle with marketing leaders over complimentary small-batch spirits and coastal-inspired bar bites.
- Monday, October 21
- 5 - 7pm PT
- Only a 10-minute walk from the San Diego Convention Center.
We will see you there!
Catch Our Masterclass With Square
VP, Global Content Marketing
Director of Strategy
Perpetual Idea Machine:
Square’s Audience-Centric Approach to Predicting Trends on a Global Scale
The most successful content marketers don’t react to audience trends and issues. They predict them — and set them — to keep their unique segments one step ahead with solutions-based content.
Join Industry Dive’s Travis Gonzalez, Director of Strategy, studioID, as he sits down with Square’s Mallory Russell, VP, Global Content Marketing, to present a masterclass on the audience-centric approaches that have cemented Square as a trusted partner for their global community.
Marketers will leave with tactical advice on how to:
- Implement novel models to predict and set trends for their diverse audience segments
- Deliver solutions-based content that effectively addresses trends for both local markets and on a global scale
- Adopt an empathy-first approach that involves your audience in the creative process via real-life interactions and digital simulations alike
Industry Dive
Industry Dive helps decision makers stay ahead in competitive industries by producing the business world’s most respected journalism.
studioID is Industry Dive’s global content studio. We help brands tell stories that create connections, build trust and drive demand.