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Co-Registration

The Co-Registration is a unique way to align your content directly with users who are signing up for our newsletter for the first time. After filling out form fields to join our lists, users will be given the opportunity to download your content directly. See example for how that will look. Any leads will generally be sent directly via spreadsheet.

Content Guidelines
Examples
Co-Registration
Co-Registration
Co-Registration
Co-Registration
  • Title of asset
  • Brief description (12 words or less recommended)
  • Content for download (PDF required)
Content Syndication Package

Multi-channel, month-long package designed to drive maximum demand for your asset from all portions of our audience. The combination of multiple in-line newsletter insertions, co-registration with new newsletter signups, distribution with our partner network, and web display impressions helps push a high volume of leads into the funnel.

Our team will manage the landing page and provide automated lead reports directly to your inbox.

Content Guidelines
Examples
In-Line Newsletter Placement
In-Line Newsletter Placement
In-Line Newsletter Placement
In-Line Newsletter Placement
Co-Registration
Co-Registration
Co-Registration
Co-Registration
Native Ad
Native Ad
Native Ad
Native Ad
Leaderboard Ad
Leaderboard Ad
Leaderboard Ad
Leaderboard Ad

Download Placement Template

Landing page

  • Headline
  • Logo (PNG, JPG or GIF with transparent background)
  • Content for download (PDF preferred)
  • Text: Recommended 100-200 words; short and concise with a general/bulleted overview of the content works best.
  • See landing page example here

Co-Registration

  • Title of asset
  • Brief description (12 words or less recommended)

Native Ad & In-line Newsletter Ad

  • Title: 60 characters or less
  • Description: 100 to 160 characters or less, including spaces
  • Call to Action (18 to 24 characters)
  • Company logo or a stock photo size 300x300 (PNG or JPG)

Leaderboard Ad

  • Dimensions: 970x90
  • Image served by 3rd party tag or provided as a file
  • File Type: GIF, JPG or PNG (100kb max file size)
  • Animation is allowed, sound is not
  • Animation length: No longer than 15 seconds
  • Max loops: 3
Display Ads: Blimp & Skyscraper

Owning the two largest placements (970x180 and 160x600) on the web means a reader can't miss your message. This is a powerful sponsorship that allows you to shape your brand's perception and deliver your offer. When combined with newsletter placements, allows maximum industry reach and influence.

Display remains one of the most effective means of aligning your brand with Dive content, increasing awareness and offering an opportunity for executives to become more familiar with your products and solutions.

The package includes all 3 ad types listed below for a complete desktop + mobile takeover.

See our campaign best practices guide here.

Content Guidelines
Examples
Blimp & Skyscraper
Blimp & Skyscraper
Blimp & Skyscraper
Blimp & Skyscraper

Blimp Ad

  • Dimensions: 970x180
  • Image served by 3rd party tag or provided as a file
  • File Type: GIF, JPG or PNG (100kb max file size)
  • Landing page URL or click tag
  • Animation is allowed, sound is not
  • Animation length: No longer than 15 seconds
  • Max loops: 3

Skyscraper Ad

  • Dimensions: 160x600
  • Image served by 3rd party tag or provided as a file
  • File Type: GIF, JPG or PNG (100kb max file size)
  • Landing page URL or click tag
  • Animation is allowed, sound is not
  • Animation length: No longer than 15 seconds
  • Max loops: 3

Big Box Ad

  • Dimensions: 300x250
  • Image served by 3rd party tag or provided as a file
  • File Type: GIF, JPG or PNG (100kb max file size)
  • Landing page URL or click tag
  • Animation is allowed, sound is not
  • Animation length: No longer than 15 seconds
  • Max loops: 3
Display Advertisements

Not your typical banners – Industry Dive offers eye-catching leaderboard and native placements to grab the attention of our web readers. Display remains one of the most effective means of aligning your brand with Dive content, increasing awareness and offering an opportunity for executives to become more familiar with your products and solutions.

Your buy includes a leaderboard ad AND your choice between a native ad (recommended) or standard big box.

See our web display best practices guide here.

Content Guidelines
Examples
Leaderboard
Leaderboard
Leaderboard
Leaderboard
Big box
Big box
Big box
Big box
Native Ads
Native Ads
Native Ads
Native Ads
Native Ads
Native Ads
Native Ads
Native Ads

Leaderboard Ad

  • Dimensions: 970x90
  • Image served by 3rd party tag or provided as a file
  • File Type: GIF, JPG or PNG (100kb max file size)
  • Landing page URL or click tag
  • Animation is allowed, sound is not
  • Animation length: No longer than 15 seconds
  • Max loops: 3

<div class="as-callout">BELOW: Please choose between the Native Ad OR the Big Box Ad.</div>

Native Ad (preferred)

A text-based ad using Industry Dive's custom template. Please provide the following:

  • Title: 60 characters or less
  • Description: 160 characters or less
  • Call to Action: 18 to 24 characters
  • Company logo or a stock photo size 300x300 (PNG or JPG)
  • Landing page URL or click tag

Big Box Ad

  • Dimensions: 300x250
  • Image served by 3rd party tag or provided as a file
  • File Type: GIF, JPG or PNG (100kb max file size)
  • Landing page URL or click tag
  • Animation is allowed, sound is not
  • Animation length: No longer than 15 seconds
  • Max loops: 3
Email Blast

An exclusive email blast sent to our readers and dedicated to your message. It comes from the Dive publication so our readers trust the content, and you get the subject line and the entire email to deliver your message. Often people rely on email blasts for high-impact direct response campaigns including but not limited to white paper pushes, webinar or event registrations, and more.

Optional Upgrade: Ask our team about creating the email blast for you. Our templates are mobile optimized and dark mode compatible.

See our email blast best practices guide here.

Content Guidelines

At Industry Dive, our goal is to be a business executive's trusted daily news source. In order to maintain and grow this trusted relationship we have with our audience, we must hold our advertorial content to standards that reflect our editorial goals and vision.

We do not allow:

  • Misleading subject lines (see article)
  • ~"This was made for you."
  • ~"RE: Your marketing goals"
  • ~"ACTION REQUIRED: Download this now"
  • All caps, exclamation marks, unusual characters in subject lines (this could negatively impact email deliverability)
Examples
Email Blast
Email Blast
Email Blast
Email Blast
  • Responsive Design HTML File (file size no larger than 100KB)
  • ~We highly recommend a responsive html file. If not possible, a fixed layout no wider than 600 pixels
  • ~All images within the HTML file should be linked on a server or provided separately as an attachment
  • ~Any special click or tracking tags should be embedded within the HTML file
  • Subject Line: 50 characters or less
  • Preview text (optional): 50 characters or less
Event & Library Listings

Gives your event or content top treatment on the events/library page of our website for a month. The listings will also appear on the homepage sidebar.

Content Guidelines
Examples
Event Listing
Event Listing
Event Listing
Event Listing
Library Listing
Library Listing
Library Listing
Library Listing

Event Listing

  • Event name
  • Location
  • Date(s) & Start time
  • Client logo
  • Link for event

Library Listing

  • Title/Headline
  • Link to content
Featured Resources Sponsorship

The featured resources sponsorship will put your promotion in the middle of the daily newsletter, in between our news coverage and the "What we're reading" section. Having your promotion among our coverage will help align your brand with a top industry trend, and the repeat exposure Monday through Saturday will help your message stick. This placement is an affordable way to get in front of our audience with multiple pieces of content for direct response campaigns.

Content Guidelines
Examples
Featured Resources Sponsorship
Featured Resources Sponsorship
Featured Resources Sponsorship
Featured Resources Sponsorship
  • Headline introducing resources (max 50 characters including spaces)
  • Title of asset + URL for up to 3 pieces of content
  • ~Need a minimum of 2 pieces of content
In-Line Newsletter Placement

Features your promotion as a sponsored text listing in our Top News section. The native nature of this placement allows you to get our audience's attention while readers are actively searching for relevant industry news and information. Since you'll appear alongside our articles/coverage, this placement is best suited for thought leadership-oriented content (such as white papers, webinars, and infographics).

Content Guidelines
Examples
Inline Newsletter Placement
Inline Newsletter Placement
Inline Newsletter Placement
Inline Newsletter Placement
  • Headline: 60 characters or less
  • Description: 100 to 160 characters or less
  • Hyperlink: Call to action (18 - 24 characters) + landing page URL
Integrated Newsletter Sponsorship

The integrated newsletter sponsorship will put your promotion in the middle of the daily newsletter, in between our news coverage and the "What we're reading" section. Having your promotion among our coverage will help align your brand with top industry news, and the repeat exposure Monday through Saturday will help your message stick. This placement is an affordable way to get in front of our audience while still being an effective placement for direct response campaigns.

Content Guidelines
Examples
Integrated Newsletter Sponsorship
Integrated Newsletter Sponsorship
Integrated Newsletter Sponsorship
Integrated Newsletter Sponsorship
  • Logo: sized 200x200 (square dimensions are mandatory)
  • Headline: up to 60 characters, including spaces
  • Body: up to 270 characters, including spaces and punctuation
  • CTA: up to 30 characters, including spaces and punctuation
  • Hyperlink: landing page URL
Podcast: The Backroom with Retail Dive

What you read on Retail Dive is only part of the story. Our reporters and editors are constantly researching, reading and talking about the retail industry. Here’s a peek behind the curtain to what they are discussing in our newsroom. Podcast episodes air monthly and run 20-25 minutes per episode.

Each episode is accompanied by an article on Retail Dive, which will feature your company’s branding via display ads. Check out past episodes here and ask your account manager about different sponsorship packages.

Content Guidelines
Examples
Display Ads
Display Ads
Display Ads
Display Ads

The Live Read

  • A 15-second live read by our podcast host
  • Please provide a script written out phonetically to ensure your company’s name and products are pronounced correctly

*Our host reserves the right to make minor tweaks to ensure it flows within their content

Leaderboard Ad

  • Dimensions: 970x90
  • Image served by 3rd party tag or provided as a file
  • File Type: GIF, JPG or PNG (100 kb max file size)
  • Landing page URL or click tag
  • Animation is allowed, sound is not
  • Animation length: No longer than 15 seconds
  • Max loops: 3

<div class="as-callout">BELOW: Please choose between the Native Ad OR the Big Box Ad_._</div>

Native Ad (preferred)

A text-based ad using Industry Dive's custom template. Please provide the following:

  • Title: 60 characters or less
  • Description: 160 characters or less
  • Call to Action: 18 to 24 characters
  • Company logo or a stock photo size 300x300 (PNG or JPG)
  • Landing page URL or click tag

Big Box Ad

  • Dimensions: 300x250
  • Image served by 3rd party tag or provided as a file
  • File Type: GIF, JPG or PNG (100kb max file size)
  • Landing page URL or click tag
  • Animation is allowed, sound is not
  • Animation length: No longer than 15 seconds
  • Max loops: 3
Prestitial

Achieve high visibility with prestitial ads that display on the full screen before a visitor views a webpage. Your ad is the first message our audience members see before being directed to their page. This high impact placement can help increase brand awareness, drive traffic to your site, and generate leads from a targeted audience with higher than average click-through-rates, as compared to standard banners. The prestitial will only load once per user, per week in order to maintain brand integrity.

Content Guidelines
Examples
Prestitial
Prestitial
Prestitial
Prestitial
  • Dimensions: 640x480 or 500x300
  • Image served by 3rd party tag or provided as a file
  • File type: GIF, JPG or PNG
  • Landing page URL or click tag
Promoted Story

An article written by you, appearing within the flow of stories for the day. This package is a great opportunity to position your company as a thought leader around relevant topics. Our audience tends to favor articles that are more editorial in nature, and often clients repurpose content such as blog posts or summaries of case studies or white papers (See more content guidelines below).

Each article comes with bonus, roadblocked web display alongside your story. Use these to promote something different than the article; most clients choose to promote a white paper, event, service, product, webinar, etc.

<div class="as-callout">If you would like a PDF version of your story, please let your Ad Ops rep know. We will send it post-publication.</div>

Content Guidelines

At Industry Dive, our goal is to be a business executive's trusted daily news source. In order to maintain and grow this trusted relationship we have with our audience, we must hold our advertorial content to standards that reflect our editorial goals and vision.

Promoted stories should be informative and relevant to the publication’s day-to-day editorial coverage. We cannot allow articles that are overly self-promotional of a client’s product or service.

Here are some strong examples to emulate:

Examples
Promoted Story
Promoted Story
Promoted Story
Promoted Story
Leaderboard and Native ads
Leaderboard and Native ads
Leaderboard and Native ads
Leaderboard and Native ads

Download Placement Template

Story

  • Title and copy for story - recommended 500-750 words, with all applicable links (please indicate any special text formatting to be included)
  • Story teaser text (100 characters or less)
  • Header image (1040x616 or larger)
  • ~Must provide image source and photographer name
  • ~Image should be editorial in nature and contain no logos or headlines

Your Company Logo

  • 300x300 minimum, square dimensions mandatory
  • GIF, JPG, PNG format

Leaderboard Ad

  • Dimensions: 970x90
  • Image served by 3rd party tag or provided as a file
  • File Type: GIF, JPG or PNG (100kb max file size)
  • Landing page URL or click tag
  • Animation is allowed, sound is not
  • Animation length: No longer than 15 seconds
  • Max loops: 3

<div class="as-callout">BELOW: Please choose between the Native Ad OR the Big Box Ad_._</div>

Native Ad (preferred)

A text-based ad using Industry Dive's custom template. Please provide the following:

  • Title: 60 characters or less
  • Description: 160 characters or less
  • Call to Action: 18 to 24 characters
  • Company logo or a stock photo size 300x300 (PNG or JPG)
  • Landing page URL or click tag

Big Box Ad

  • Dimensions: 300x250
  • Image served by 3rd party tag or provided as a file
  • File Type: GIF, JPG or PNG (100kb max file size)
  • Landing page URL or click tag
  • Animation is allowed, sound is not
  • Animation length: No longer than 15 seconds
  • Max loops: 3
Top Newsletter Sponsorship

The top newsletter sponsorship will put your promotion at the very top of the daily newsletter. Your promotion will be the first thing our audience sees upon opening the newsletter, and the repeat exposure Monday through Saturday will help your message stick. This is a high impact placement that is great for a direct response campaign.

Content Guidelines
Examples
Top Newsletter Sponsorship
Top Newsletter Sponsorship
Top Newsletter Sponsorship
Top Newsletter Sponsorship
  • Logo: sized 200x200 (square dimensions are mandatory)
  • Headline: 40 characters or less, including spaces
  • Body: 140 characters or less, including spaces and punctuation
  • CTA: 30 characters or less, including spaces and punctuation
  • Hyperlink: landing page URL
Trendline

Editorial product of articles curated by our team on a specific topic. All content is housed behind a gate to act as a lead-driver. Your logo will be prominently displayed on the gate to align your brand with that topic. We’ll deliver the leads weekly for the duration of your campaign. You can view a live demo of a Trendline here.

Content Guidelines
Examples
Trendline gate
Trendline gate
Trendline gate
Trendline gate
Sponsor on gate
Sponsor on gate
Sponsor on gate
Sponsor on gate
Header logo
Header logo
Header logo
Header logo
Promoted story
Promoted story
Promoted story
Promoted story
Native ad
Native ad
Native ad
Native ad
Footer ad
Footer ad
Footer ad
Footer ad

Download Placement Template

Content Gate

  • Logo, preferably with a transparent background
  • GIF, JPG, PNG format

Promoted Story

  • Title and copy for story - recommended 500-750 words, with all applicable links (please indicate any special text formatting to be included)
  • Header image (1040x616 or larger)
  • ~Must provide image source and photographer name
  • ~Image should be editorial in nature and contain no logos or headlines

Native Ads

  • Title: 60 characters recommended
  • Description: 160 characters or less
  • Call to Action
  • Landing page URL or click tag (should not link to a gated page)
  • Optional: A 300x300 image that depicts your offer or asset
Web Extension

Let Industry Dive's audience-building experience work for you. We've grown some of the largest and most engaged executive audiences in the world thanks to our first party data and insights. Using these tools, we'll create a web extension program that drives the same executives to your owned and operated channels.

See our web extension best practices guide here.

Content Guidelines

In compliance with Google Ad’s Advertising Policies, we can only accept ads that are clear, professional in appearance and lead users to content that is relevant, useful, and easy to interact with.

  • We cannot accept content with the following text and/or visuals:
  • ~“Download”, “Click here” or “Install” CTA buttons
  • ~Ads with a transparent background
  • ~Ads with moving and clicking arrows
  • ~Gimmicky use of words, numbers, letters, punctuation, or symbols such as FREE
  • ~Overly generic ads that contain vague phrases such as 'Buy products here'
  • Due to Google Ad’s Sensitive Categories Policies, the following topics are more likely to be flagged and face additional screening:
  • ~Offers relating to credit, banking products and services, or certain financial planning and management services
  • ~Unapproved pharmaceuticals and supplements
  • ~Speculative and experimental medical treatment
  • ~Personal health content, including health conditions that require long-term care or management
  • ~Clinical trial recruitment
Examples
300x250
300x250
300x250
300x250
336x280
336x280
336x280
336x280
728x90
728x90
728x90
728x90
300x600
300x600
300x600
300x600
970x250
970x250
970x250
970x250

Please deliver the following 5 ad sizes:

  • 300x250
  • 336x280
  • 728x90
  • 300x600
  • 970x250
  • Responsive Ad*
  • ~Logo: recommended 1200x1200 or 1200x300
  • ~Headline: 30 characters or less, including spaces
  • ~Body: 90 characters or less, including spaces

*If responsive ad materials are not provided, we will create one on your behalf utilizing content on your landing page.

Requirements for all sizes:

  • File Type: We accept GIF, JPG or PNG (150KB max file size)
  • Landing page URL or click tag
  • Animation (not required):
  • ~No sounds
  • ~Length: No longer than 30 seconds, including any loops
  • ~Max loops: 3
  • ~Speed: Must be slower than 5 FPS 
  • NOT Accepted: HTML, 3rd party tags, iframes or javascript
Weekly Takeover

Get your message in front of our weekly publication subscribers with a targeted, high impact campaign. The weekly takeover includes both a dedicated email blast and a top newsletter sponsorship to the weekly publication. This one-two punch approach guarantees repeat exposure so your content stays top-of-mind with our audience.

Optional Upgrade: Ask our team about creating and designing the email blast for you. Our templates are mobile optimized and dark mode compatible.

See our email blast best practices guide here.

Content Guidelines

At Industry Dive, our goal is to be a business executive's trusted daily news source. In order to maintain and grow this trusted relationship we have with our audience, we must hold our advertorial content to standards that reflect our editorial goals and vision.

We do not allow:

  • Misleading subject lines (see article)
  • ~"This was made for you."
  • ~"RE: Your marketing goals"
  • ~"ACTION REQUIRED: Download this now"
  • All caps, exclamation marks, unusual characters in subject lines (this could negatively impact email deliverability)
Examples
Email blast
Email blast
Email blast
Email blast
Newsletter sponsorship
Newsletter sponsorship
Newsletter sponsorship
Newsletter sponsorship

Email Blast

  • Responsive Design HTML File (file size no larger than 100KB)
  • ~We highly recommend a responsive html file. If not possible, a fixed layout no wider than 600 pixels
  • ~All images within the HTML file should be linked on a server or provided separately as an attachment
  • ~Any special click or tracking tags should be embedded within the HTML file
  • Subject Line: 50 characters or less
  • Preview text (optional): 50 characters or less

Newsletter Sponsorship

  • Logo: sized 200x200 (square dimensions are mandatory)
  • Headline: 40 characters or less, including spaces
  • Body: 160 characters or less, including spaces and hyperlinked call to action
  • Hyperlink: call to action + landing page URL (to be included in the body; the call to action text will count toward the 160 character limit)