June 26, 2013

Domino's & Responsive Email Design

Still think mobile email design doesn't matter? A recent article in Mobile Marketing Magazine highlighted some amazing results that Domino's Pizza has seen since adopting responsive mobile templates.

According to Domino's head of digital, Nick Dutch, before using responsive email, mobile accounted for 22% of its CRM sales. Immediately after the switch, it grew to 36%. For a company the size of Domino's that is a lot of pizza coming from a mobile email template.

This only reinforces one of the key beliefs we have at Industry Dive. Whether you like it or not, everyone is a mobile marketer today.