IBM and studioID content partnership recognized for Best Brand Publication finalist in 2022 Digiday Content Marketing Awards
studioID’s partnership with IBM on its Security Intelligence website has been named a finalist for Best Brand Publication in Digiday’s 2022 Content Marketing Awards, which “recognize the companies and campaigns using content to modernize media and marketing.”
Founded in 2020, studioID uses a journalistic approach to help brands develop and implement content strategies to tell stories and build audiences. With its signature brand-to-demand strategy, a team of content strategists and marketers guide customers from brand discovery to purchase with engaging and informative content.
“IBM’s security subject matter experts brought the insight and information to the website and our pool of writers and strategists polished their stories and created the right cadence to keep their audience informed,” said Matt McCue, studioID’s vice president of content. “This perfectly illustrates how our team adds the right skillset to push a client’s content to the right place.”
studioID and IBM worked together to create valuable content that cybersecurity leaders would trust. The stories turned the website into a news hub that would drive new visitors and prospective leads back to the IBM domain.
Through this collaboration, SecurityIntelligence.com published 535 pieces of content including investigative journalism, data visualization pieces, and other news coverage that was syndicated by Google News, CISA.gov, NewsBreakApp, and across LinkedIn professional networks.
For a complete list of categories and finalists, check out Digiday’s announcement here. The winners will be announced on May 5, 2022.
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