Industry Dive Adds Mobile Marketer and Mobile Commerce Daily to Portfolio
Industry Dive is pleased to announce its acquisition of two leading digital publications covering the mobile channel: Mobile Marketer and Mobile Commerce Daily .
"We have long been admirers of Mobile Marketer and Mobile Commerce Daily for their insightful and dynamic coverage of the mobile landscape," said Sean Griffey, CEO of Industry Dive. "They both have a reputation for helping marketing and retail executives make smart decisions in the foray of mobile, and we look forward to building on that tradition."
Since its launch in 2007, Mobile Marketer has maintained its mission of delivering wall-to-wall coverage of all developments in mobile marketing in a timely, accurate and trustworthy manner. Launched in 2009, sibling publication, Mobile Commerce Daily expanded this mission in providing retailers with in-depth news and analysis of the transactional mobile landscape.
"Mobile Marketer and Mobile Commerce Daily newsletters set the tone for mobile-influenced marketing and retail efforts from the worlds leading brands and retailers," said Mickey Alam Khan, chairman of Napean LLC and founder of Mobile Marketer and Mobile Commerce Daily. "I look forward to seeing the newsletters continue to thrive under new management."
Napean has retained the events business of Mobile Marketer and Mobile Commerce Daily comprising conferences, webinars, podcasts and awards.
With experience covering the mobile commerce and digital marketing landscape through leading titles, including Marketing Dive , Retail Dive and Social Media Today , the team at Industry Dive will continue to bring deep industry insight and analysis to the Mobile Marketer and Mobile Commerce Daily audiences.
"We are honored to continue the pertinent conversation around mobile marketing and mobile retail and welcome the audiences of Mobile Marketer and Mobile Commerce Daily into our community of more than four million business executives," said Griffey.
Mobile Marketer will be its own daily publication, while Mobile Commerce Daily will join Retail Dive as a weekly edition, Retail Dive: Mobile Commerce.
About Industry Dive
Washington, D.C.-based Industry Dive was formed in January 2012 to provide news and trends for industry leaders through convenient mobile apps and websites. Today, Industry Dive serves over four million executives through 13 industry-specific news publications: BioPharma Dive, CIO Dive, Construction Dive, Education Dive, Food Dive, Healthcare Dive, HR Dive, Marketing Dive, Retail Dive, Smart Cities Dive, Supply Chain Dive Utility Dive, and Waste Dive. Learn more at industrydive.com .