August 25, 2022

Industry Dive brings audience expertise to Content Marketing World

Earning an audience’s trust is at the heart of Industry Dive’s mission. Our reporters and content teams have invested the time and energy to truly know the industries we cover, and our fine-tuned process to capture and analyze first-party data gives us a deep understanding of our readers’ interests. This audience insight lets our newsroom and our content marketing studio, studioID, earn trust and create relationships with business leaders built on sharing accurate, useful information. 

That’s why we are excited to share our content strategies and audience development tactics at this year’s Content Marketing World — the annual conference for content marketing professionals.

At the conference, Robin Re, Industry Dive’s Vice President of Marketing will lead an in-depth discussion with Ellen Gerstein, Pfizer’s Senior Director of Digital Communications on Sept. 15. Their session “Radical Transparency: A Pfizer Masterclass in Developing Earned Trust” will dive into how Pfizer leans into journalistic, data-driven storytelling to build trust, drive brand growth, and solidify the company’s reputation. 

A studioID team has worked with Pfizer on several projects, so Ellen can speak first hand about our ability to apply a publisher and journalist mindset to create compelling stories. 

In addition to the speaking session, from Sept. 13 through Sept. 16 at the Huntington Convention Center in Cleveland, Robin and a team of enthusiastic Divers will be on hand at our conference booth and off-site happy hour to meet with other marketers throughout the event.  While it’s a fun few days to learn all the layers of a successful content marketing strategy, on a larger scale, it allows us to fulfill one of Industry Dive’s core company values: “Serve the reader. Serve the client.” 

See the studioID springboard post studioID by Industry Dive Returns to Content Marketing World 2022 with more details on our role at this year’s conference.