Industry Dive journalists to discuss holiday season trends and challenges
Rising inflation rates, evolving consumer trends, supply chain disruptions, and shifts in payment methods and technology create a special set of challenges for the 2022 holiday shopping season.
To help business leaders navigate the important last quarter of the year, Industry Dive will leverage expertise from four publications — Retail Dive, Supply Chain Dive, Marketing Dive and Payments Dive — in a virtual event.
From 2-4:30 p.m. EDT on Oct. 6, the virtual discussion Signed, Sealed, Delivered: Insight into the 2022 Holiday Season will feature four sessions taking a deep dive into specific challenges these industries face.
The sessions include:
- Will holiday shopping save retail?
Retail Dive Lead Editor Stephanie Arnold and Senior Reporter Daphne Howland will discuss how retailers will survive inflation, an abundance of inventory and hesitant consumers during the industry's most important quarter.
- Delivery outlook: How a volatile last mile market may affect peak season
As peak season nears, shipping is once again at the forefront. How will higher surcharges, growing alternative carriers and FedEx's conflicts with some of its contractors impact the season? Supply Chain Dive Reporter Max Garland and Retail Dive Senior Reporter Ben Unglesbee will discuss how these developments could shape shippers' strategies during the holidays.
- How marketers can avoid being left out in the cold during the holidays
In this discussion, Marketing Dive Lead Editor Chantal Tode and Senior Reporter Peter Adams share their thoughts on how marketers can put their best foot forward with consumers feeling the pinch of inflation. Learn about the channels offering the biggest opportunities, marketplace shifts that can’t be ignored and trends to keep an eye on.
- Will ‘buy now-pay later’ rise or fall for the holidays?
The ‘buy now-pay later’ — or BNPL — trend allowing consumers to pay in installments has been on the rise in recent years, but as the COVID-19 pandemic ebbs, shoppers return to stores and inflation climbs. Payments Dive Lead Editor Lynne Marek and Reporter Caitlin Mullen will talk about how this new payment mode may perform this holiday season and what it means for sales.
To complete the free registration for this event and subscribe to these Dives, visit the event website.
For media inquiries about this event or to speak with these reporters on the holiday shopping season, email email@example.com.
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