Industry Dive Reaches 1 Million Subscribers
Six years ago, the concept of Industry Dive was just that: a concept. Today, we are proud to say we serve over 1,000,000 subscribers with insights and analysis. How did we get here?
After years of working together in media, Sean Griffey, Eli Dickinson, and Ryan Willumson noticed a trend and opportunity to bring traditional business media into the mobile-first, digital world.
In 2012, they launched Industry Dive to meet the needs of busy industry executives - providing insights and analysis to help them do their jobs no matter the device. The company originally set up shop in an old corner grocery market in the Adams Morgan section of Washington, DC. In that location, they launched the first five publications: Construction Dive, Education Dive, Marketing Dive, Utility Dive, and Waste Dive.
Two years, 25 employees, and an office upgrade later, the publications of Food Dive, Retail Dive, Healthcare Dive and BioPharma Dive had been launched and more than 165,000 business leaders subscribed to our daily updates.
Growth continued as we added expert voices from seven different markets including CIO, Social Media, Supply Chain and Smart Cities.
Over time, our readers expressed their excitement and eagerness to be ambassadors of the Dive brand. We launched the Dive Insider program to create a community of our most passionate, devoted readers who not only enjoy our publications, but also the industry they operate in. We now have over 60 insiders who have collectively referred thousands of readers!
Understanding the responsibility of forward-thinking analysis, we formally recognized each industrys top disruptors and innovators with our first ever Dive Awards in 2016. From Company of the Year to Obsession of the Year, we solicited suggestions for title nominees from among our readers and industry insiders. Now an annual event, the Dive Awards showcase the executives, companies and trends transforming the industry and shaping the future.
While our publications, products, and office locations continued to change over the years, the commitment to the initial vision six years ago of innovation and being a leading digital media company has persisted. Last Spring we released a new mobile app that combined all of our coverage into one convenient place. And just last week we announced a new logo that we believe boldly embodies our forward-looking approach to business media.
Fast-paced growth in the industries we cover has led to a pace of internal growth as well: we officially reached 100 employees in late 2017. Award-winning designers and industry-recognized leaders among them.
Now counting 1,000,000 official subscribers of our more than 30 daily and weekly publications, Industry Dive is proud to be the resource of choice for so many business leaders.