January 24, 2022

Industry Dive transforms CFO to meet finance leaders evolving needs

Suzanne Struglinski
Public relations manager
by
Suzanne Struglinski

                     

Industry Dive has relaunched CFO to keep up with the changes chief financial officers face as their C-suite roles transform and responsibilities grow.

For 35 years, CFO has been the go-to resource where finance executives and other readers find the latest business insights, research and practical advice. Industry Dive acquired CFO in December 2020 as part of its recent expansion and has since shifted it to all-digital publication built on that legacy.

The new CFO experience aims to build a community for modern finance leaders to connect with peers and learn from the brightest minds shaping the future of finance.

“The community of finance leaders is large but should feel small, and there needs to be a dedicated space for CFOs to visit, learn, grow, and share. We are that space,” said Andy Burt, CFO’s managing director, head of content, who will lead the new site.  

Burt launched Industry Dive’s CFO Dive in August 2019 and understands the chief financial officer’s often misunderstood role within a company. His unique perspective will lead to meaningful content to help CFOs solve a variety of problems.

“I want to humanize the role of the CFO and create a community for these essential, but often pigeonholed, C-suite members, moving beyond the numbers portion of an earnings call or board room meeting,” Burt said. “CFOs play an essential role in determining how a company can address its immediate financial challenges while looking to the horizon to achieve its future growth strategy.”

CFO Senior Reporter-at-large Vincent Ryan, who has been with CFO for 14 years, and Managing Editor Lauren Muskett, who joined CFO in 2018, will continue to work with Burt to make the website a regularly-visited resource for CFOs to hear from their peers, read first-person accounts about the challenges of the role, and access a wide variety of content, including commentary, Q&As, thought leadership, enterprise reporting, surveys, and more.

As part of the relaunch, subscribers will receive a weekly insightful newsletter straight to their email inbox instead of the print magazine, which ceased publication in 2021. Industry Dive’s in-house designers, engineers and marketing experts revamped everything from the logo to the website, email strategy and editorial coverage plans to align with the new CFO brand and mission.

This relaunch is Industry Dive’s latest example of offering a new resource and optimized experience for executives to exchange ideas. Industry Dive recently relaunched PharmaVoice as a resource for life sciences decision-makers after it acquired the news source in late 2021.

Background
The CFO acquisition was just one part of Industry Dive’s recent expansion. In all, the company had three acquisitions in 2021 and two in 2020.

To recap:

About Industry Dive
Industry Dive has redefined business-to-business media with its goal to spark ideas and shape agendas. The company identifies and carefully curates audiences of business leaders and decision-makers. Since 2012, Industry Dive has modernized how industries follow the news, develop marketing plans and implement communications strategies.

Rooted in a commitment to high-quality journalism, Industry Dive's 100-person newsroom covers industry-centric news across 23 publications - known as “Dives.” Reporters dive into news that touches 22 different markets and nearly every department within a company. Daily newsletters hit email inboxes every weekday with updates, articles, and analysis and the weekly newsletters drill down into even more specific topics. Each Dive has evolved into an industry information resource with searchable archives of news stories, outside opinion essays, continuously updated trackers, recommended readings, event listings as well client-sponsored announcements and learning opportunities.

This consistent flow of credible information engages audiences who keep coming back. Based on what the newsroom learns through its close examination of the industries, a separate team works with marketers, public relations professionals, and advertisers to leverage this editorial insight and audience distribution channels. This creates the right opportunities for businesses to get their products and services in front of those who need them most.

Taking the journalistic approach to storytelling even further, studioID, Industry Dive’s global content studio, works with clients to nurture prospects and customers from discovery through purchase, connecting brand-to-demand. A team of content writers and strategists guide brands in 30 countries and in 30 languages to tell the stories that matter to their audiences - and in return - build strong relationships, earn trust, and generate demand.

Founded as a bootstrapped start-up in Washington, DC, by Sean Griffey, Eli Dickinson and Ryan Willumson, Industry Dive launched into its first five industries: Construction, Education, Marketing, Utility and Waste in 2012. In September 2019, private equity firm Falfurrias Capital Partners acquired a majority equity interest in the company. In 2020, the company acquired the content marketing team and services under the company formerly known as NewsCred to launch studioID, and has since completed four other acquisitions. The company has a new headquarters office in Washington, DC with additional locations in New York, London, and Dhaka, Bangladesh.

Contact:
Suzanne Struglinski
Industry Dive, PR Manager
media@industrydive.com

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