May 4, 2021

Marketing Dive launches Agencies weekly focusing on new business models

Marketing Dive will help our readers navigate the evolving agency landscape as changes across a number of fronts put significant pressure on traditional, in-house and specialty shops to meet the moment even as new business models continue to emerge.

Yesterday, we launched Agencies weekly. Each Monday, we will bring you in-depth reporting and insights that shine a light on the agency of the future as it starts to come into focus.

We will cover technologies disrupting how agencies work, key partnerships, significant acquisitions, as well as challenges created by cultural shifts and demands to increase efficiency.

Here are two stories included in our first edition:

Digital media's big show loses some glitz just as streaming explodes. Maybe that's not a bad thing

WPP bets on first-party data services with Choreograph launch

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