April 6, 2021

Retail Dive launches ‘DTC weekly’ newsletter

"Direct-to-consumer" is no longer just the latest buzzword in the retail industry. Over the last decade, DTC's impact on retail has grown tremendously.

Retail Dive outlined the 8 DTC trends to watch in 2021 earlier this year. Based on our in-depth coverage and what we have heard from readers - Retail Dive will now publish a DTC Weekly newsletter every Tuesday. It will deliver the biggest direct-to-consumer news and trends straight to your inbox.

Sign up here for the new DTC Weekly .

The space has evolved since the early DTC darlings, like Bonobos and Casper, launched, but it doesn't appear to be slowing down anytime soon.

Some of the hottest brands are landing in the biggest retailers like Walmart , Target and Nordstrom through partnerships that benefit both parties. And other brands, like Nike, Under Armour and Adidas, see value in leaning into the model more themselves and have vowed to make DTC a bigger priority.

In todays issue, we take a Deep Dive into How Nike is using DTC and data to expand its empire .

We also have explored 9 emerging DTCS to watch in 2021 and Nordstroms partnerships with DTC brands .

Subscribe to the new DTC Weekly here and see the full list of Retail Dive publications at https://www.retaildive.com/signup .

Updated November 2021


Retail Dive provides in-depth journalism and insight into the most impactful news and trends shaping retail. The newsletters and website cover topics such as brick-and-mortar, retail technology, e-commerce, marketing, payment technology, store operations, omnichannel, and more.

Retail Dive is part of Industry Dive , a leading business journalism company. More than 11 million decision-makers across 22 competitive industries rely on our exclusive insight and analysis delivered through 23 publications.