February 23, 2016

Social Media Today Joins Industry Dive Family

Industry Dive is pleased to announce its acquisition of Social Media Today (SMT), a leading social media marketing destination.

We have long been admirers of the extensive Social Media Today community and the vibrant dialogue and discussion it fosters, said Sean Griffey, CEO of Industry Dive. SMT has a reputation for helping marketing professionals use social media to make their work more relevant and meaningful, and we look forward to building on that tradition.

Joining forces at the forefront of digital marketing

Since its founding in 2012 in Washington, D.C., Industry Dive has focused on bringing the latest business news and trends to decision makers in a wide range of fields. Today, Industry Dive serves more than two and a half million senior executives with publications in 11 industries.

With experience covering the digital marketing landscape through leading titles, including Marketing Dive , the team at Industry Dive will help continue the dialogue and bring deep industry insight and analysis to the SMT community.

SMT has been at the forefront of how digital technology is transforming businesses so it made sense to align with Industry Dive whose mission is to serve business leaders with content that is intuitive and insightful. SMT has thousands of active contributors and with Industry Dives commitment of additional editorial, technical, and design resources, we know the community will continue to thrive in its new home. -- CaitlinMcCulloch, Social Media Today Director of Marketing.

Continuing the legacy

Founded on the vision of the late Robin Fray Carey, SMT was created in 2007 to bring together the webs best thinkers on social media. Through creative content, global events, and virtual conferences, SMT has served as a connector and platform for the biggest brands and most influential thinkers in the social media space.

Having worked with Robin and the SMT family team in the past, we were saddened by the loss of an industry pioneer, Griffey said. Now we are honored to bear the torch of keeping this vibrant community going and continuing Robins legacy.

Promoting the next generation of social media thought leaders

In addition to continuing SMTs emphasis on fostering connections, conversation, and community, Industry Dive looks forward to helping members of the SMT community grow as professionals by giving them the news and information they need to succeed.

"As the field of social media grows and changes, its more important now than ever before to have a place where professionals can discuss the latest trends, Griffey said. By working with SMT, Industry Dive is in a prime position to build as the premier hub for social media professionals. This collaboration will bring out the best in both Social Media Today and Industry Dive. The future is bright for the SMT community.

About Industry Dive

Washington, D.C.-based Industry Dive was formed in January 2012 to provide news and trends for industry leaders through convenient mobile apps and websites. Today, Industry Dive serves over two million executives through 11 industry-specific news publications: BioPharma Dive, CIO Dive, Construction Dive, Education Dive, Food Dive, Healthcare Dive, HR Dive, Marketing Dive, Retail Dive, Utility Dive, and Waste Dive. Learn more at industrydive.com .