March 15, 2021

studioID launches springboard blog to serve as a resource for marketers, brand strategists

Industry Dives content studio, studioID, launched the new marketing insights blog springboard on Thursday. The blog will keep marketers informed on and connected to studioIDs best practices in brand to demand marketing.

Industry Dive unveiled studioID in October 2020 after combining its established brand studio with the acquired content services and studio team . Now, more than 60 content strategists, marketing program managers, and creative directors help the worlds best marketers deliver complex messaging with cohesion.

At its core, studioIDs brand to demand marketing approach aims to achieve equilibrium. It asks marketers to take a holistic view of their marketing machine, and balance their investments in both brand building and demand generation activities to power it effectively delivering a steady sales pipeline and ROI that compounds over time in return.

springboard will be home to a wealth of resources designed to educate and inspire high-performance brand to demand marketing strategies, including:

  • Unique, thought-provoking perspectives and strategies from the more than 200 content, marketing, strategy, and operations leaders at studioID and Industry Dive
  • Curated industry intel, category-defining conversations, and best in class examples from the field
  • How-tos, guides, tools, and proprietary reports that turn best practices into action

springboards topic coverage includes:

Dive into springboard to read the latest from the collective at studioID. And if youre interested in getting the latest insights from studioID delivered to your inbox, be sure to subscribe to studioIDs newsletter .