An exclusive email blast sent to our readers and dedicated to your message. It comes from the Dive publication so our readers trust the content, and you get the subject line and the entire email to deliver your message. Often people rely on email blasts for high-impact direct response campaigns including but not limited to white paper pushes, webinar or event registrations, and more. See our email blast best practices guide here.
At Industry Dive, our goal is to be a business executive's trusted daily news source. In order to maintain and grow this trusted relationship we have with our audience, we must hold our advertorial content to standards that reflect our editorial goals and vision.
We do not allow:
- Misleading subject lines (see article)
- ~"This was made for you."
- ~"RE: Your marketing goals"
- ~"ACTION REQUIRED: Download this now"
- All caps, exclamation marks, unusual characters in subject lines (this could negatively impact email deliverability)
Choose between providing an HTML file, or having our team build one for you. Our Custom HTML is mobile-optimized and dark-mode compatible, designed to render perfectly in different platforms and user-settings.
Client-provided HTML
- Responsive Design HTML File
- ~File size no larger than 100KB
- ~Layout no wider than 600px
- ~If not responsive, our team may implement code to make it mobile friendly
- ~All images within the HTML file should be linked on a server or provided separately as an attachment
- ~Any special click or tracking tags should be embedded within the HTML file
- ~Call-to-action buttons should be coded, not images
- Subject Line: 50 characters or less
- Preview text (optional): 50 characters or less
Industry Dive HTML Build (See example)
- Headline: 1-5 words recommended
- Subheading: 5-10 words recommended
- Body copy: 50-80 words recommended
- ~Include customized greetings, bullet points, call-to-action button and linked text
- Header Image: 1000x500 (JPG or PNG)
- Company logo (with white background)
- Subject Line: 50 characters or less
- Preview text (optional): 50 characters or less