An article written by you, appearing within the flow of stories for the day. This package is a great opportunity to position your company as a thought leader around relevant topics. Our audience tends to favor articles that are more editorial in nature, and often clients repurpose content such as blog posts or summaries of case studies or white papers (See more content guidelines below). Each article comes with bonus, roadblocked web display alongside your story. Use these to promote something different than the article; most clients choose to promote a white paper, event, service, product, webinar, etc.
At Industry Dive, our goal is to be a business executive's trusted daily news source. In order to maintain and grow this trusted relationship we have with our audience, we must hold our advertorial content to standards that reflect our editorial goals and vision.
Promoted stories should be informative and relevant to the publication’s day-to-day editorial coverage. We cannot allow articles that are overly self-promotional of a client’s product or service. Here are some strong examples to emulate:
- 3 I's that could reframe the future of retail
- ~Timely subject matter, relevant, useful.
- The future of construction work is hybrid?
- ~Trend-focused, informative.
- How to eliminate messaging uncertainty and drive sales
- ~Topical subject, used strong real-life example, offers actionable advice.
