Get your message in front of our weekly publication subscribers with a targeted, high impact campaign. The weekly takeover includes both a dedicated email blast and a top newsletter sponsorship to the weekly publication. This one-two punch approach guarantees repeat exposure so your content stays top-of-mind with our audience. See our email blast best practices guide here.
At Industry Dive, our goal is to be a business executive's trusted daily news source. In order to maintain and grow this trusted relationship we have with our audience, we must hold our advertorial content to standards that reflect our editorial goals and vision.
We do not allow:
- Misleading subject lines (see article)
- ~"This was made for you."
- ~"RE: Your marketing goals"
- ~"ACTION REQUIRED: Download this now"
- All caps, exclamation marks, unusual characters in subject lines (this could negatively impact email deliverability).
Choose between providing an HTML file, or having our team build one for you. Our Custom HTML is mobile-optimized, dark-mode compatible, and free of charge.
Client-provided HTML
- Responsive Design HTML File
- ~File size no larger than 100KB
- ~Layout no wider than 600px
- ~If not responsive, our team may implement code to make it mobile friendly
- ~All images within the HTML file should be linked on a server or provided separately as an attachment
- ~Any special click or tracking tags should be embedded within the HTML file
- ~Call-to-action buttons should be coded, not images
- Subject Line: 50 characters or less
- Preview text (optional): 50 characters or less
Industry Dive HTML Build
- Headline: 1-5 words recommended
- Subheading: 5-10 words recommended
- Body copy: 50-80 words recommended
- ~Include customized greetings, bullet points, call-to-action button and linked text
- Header Image: 1000x500 (JPG or PNG)
- Company logo (with white background)
- Subject Line: 50 characters or less
- Preview text (optional): 50 characters or less
Newsletter Sponsorship
- Logo: sized 200x200 (square dimensions are mandatory)
- Headline: 40 characters or less, including spaces
- Body: 160 characters or less, including spaces and hyperlinked call to action
- Hyperlink: call to action + landing page URL (to be included in the body; the call to action text will count toward the 160 character limit)